La grande fuga: Yovis Viaggio e la candid camera all’aeroporto di Malpensa


yovis_viaggio

Yovis Viaggio è un probiotico antidiarrea che per farsi conoscere al pubblico ha deciso di trasformare i bagni dell’aeroporto di Malpensa in un labirinto.

Una volta che una persona entra alla toilette una squadra di persone è subito pronta a modificare la struttura con l’aggiunta di finte pareti e finte porte. Quando la persona esce dal bagno si ritrova di fatto all’interno di un labirinto, prova a tornare indietro, poi di nuovo avanti, incontra altri "dispersi" lungo il tragitto fino ad aprire una delle porte installate e trovarsi di fronte un messaggio: "Non rimanere prigioniero del bagno durante le vacanze, porta con te Yovis Viaggio”.



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  1. Dic 21, 2013: from Yovis Viaggio transforme des toilettes en labyrinthe. | Le Portail Marketing

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