Coca-Cola e la cabina telefonica che funziona con i tappi di bottiglia


Quella che vi presento è un’operazione di marketing che doveva e poteva essere realizzata da una compagnia telefonica o da un’organizzazione no-profit. L’autore è invece la Coca-Cola e la sua irrefrenabile voglia di portare la felicità, apparente o meno, in giro per il mondo.

cocacola_Hello Happiness Phone Booth03

Nel sud est asiatico i lavoratori che percepiscono una paga di circa 6 dollari al giorno ne spendono circa 1 a minuto per telefonare ai propri cari, un gioco a perdere che li ha portati presto all’infelicità.

La Coca-Cola ha infatti inventato la prima cabina telefonica che va a tappi di bottiglia, la Hello Happiness Phone Booth permette a chi la utilizza di effettuare una chiamata internazionale della durata di 3 minuti solo inserendo un tappo di bottiglia di Coca-Cola al posto delle monete.

Sembra quasi un prodotto proveniente dal futuro, speriamo non sia stata rimossa appena terminate le riprese del video.

cocacola_Hello Happiness Phone Booth

cocacola_Hello Happiness Phone Booth02

via



26 Commento/i

  1. E una bottiglia di cocacola quanto costa?

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  2. In ogni caso conviene: un minuto di telefonata costa un dollaro, con una coca-cola se ne hanno 3, quindi, se anche una bottiglia costasse (e non costa) 3 dollari, si avrebbe un relativo risparmio.

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  1. Mag 26, 2014: from Hello Happiness: Coca-Cola e la cabina telefonica che va a tappi di bottiglia. | 5Social

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